Welcome to San Diego Regional 5 a Day Campaign Website!

Michael C. Gieck,
Power Play! Campaign Project Coordinator

E-mail:
mgieck@ucsd.edu

Phone: 619.681.0659
Fax: 619.681.0666

Larissa Johnson,
Community Youth Organization Specialist

Phone: 619.681.0676
Fax: 619.681.0666

Address:
UCSD Community Pediatrics
4305 University Ave.
Suite 590
San Diego, CA 92105

Power Play! Breakfasts at Whitman Elementary

In February of this year, one of the SAY San Diego 6 to 6 Programs decided to take Power Play one step further by introducing a Breakfast Club. At Whitman Elementary, Site leader, Michelle Gianola, created the WBC (Whitman Breakfast Club). A majority of her students were arriving with fast food items and breakfast foods that were high in sugar and she noticed that when she say them in the afternoon, they were very tired and unfocused so she decided to start the WBC. The breakfast program was well thought out and every student enrolled in the morning program could begin to earn incentives for bringing in healthy breakfast items. Every time an item from the WBC list was brought in, children earned points (each food item had been assigned a point value). As points were earned, the kids could earn prizes such as Power Play! stickers, Power Play! pencils and the Kids Get Cookin’ cook book. Once the student participated in an entire week of healthy breakfasts, they would receive a raffle ticket towards a gift card to Vons, Ralphs, Albertsons, or Henrys.

Michelle sent letters home to the parents expressing the importance of eating a healthy breakfast. She highlighted one sentence for them stating that “It has been proven that children who eat a healthy breakfast tend to focus better in school, achieve higher test scores, and have fewer behavior problems.” She also stressed that it is imperative to fuel kids with the proper foods to help them effectively get through the day. Along with contacting the parents, she went to local businesses to garner some support and to ask for donations of the gift cards. Michelle utilized everyone from her community; parents, businesses, and even the kids to become Champions for Change at Whitman Elementary! The WBC was one way that you could take Power Play! to the next level!

WBC Rules:

No more than 25 points may be earned each day.
Points may be earned for food YOU brought - a friend may not donate food to you for points.
Food must be eaten at Whiman - food eaten at home will not count for points!

Here is a list of the breakfast items:
Dried cereal (low sugar) - 7 pts Fruit cups (no corn syrup) - 5 pts Milk – 3pts Granola bars – 5 pts Fresh Fruit – 5pts Granola and yogurt – 10 pts Instant Oatmeal – 7 pts English Muffin w/ pb or j – 8 pts Yogurt – 3 pts Fruit Smoothie – 7 pts	Cottage Cheese -3 pts 100% Juice – 3 pts String Cheese – 3 pts Bagel and LIGHT cream cheese – 8 pts Lean turkey and cheese sandwich -10 pts Trail mix – 5 pts Peanut butter and jelly sandwich - 10pts Scrambled eggs – 7 pts Hard boiled eggs – 7 pts

Prize list:

30 points - Sticker/Pencil of choice
75 points - Bookmark
150 points - Prize from the prize box
200 points - Bring in ONE toy from home - not electronic
300 points – “Get out of Clean-up Free” coupon (no cleaning for a week)
550 points – Kids Get Cookin’ Cookbook
700 points – Electronic Day – Bring in one item from home (ask parents first!)
950 points – Make your own Breakfast Smoothie
1300 points – Jamba Juice gift card

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