Welcome to San Diego Regional 5 a Day Campaign Website!

Overview The Network for a Healthy California is designed to create environments that promote fruit and vegetable consumption and physical activity by targeting Food Stamp eligible consumers. The campaign uses community-based channels such as faith-based organizations, schools, and local grocery outlets to deliver effective and appropriate nutrition education messages to specific populations. See below for more information about the individual campaigns. Is the fruit and vegetable recommendation still 5 servings a day? With the new food guide pyramid being individually tailored for each person based on sex, age, and activity level, the guidance is to "Eat the recommended amounts of fruits and vegetables everyday." To find out how many cups of fruits and vegetables you and the population you serve needs, click here.
	Children’s Power Play! Campaign (link provides more information) The Power Play! Campaign encourages Food Stamp eligible 9–11 year-old children and their families to eat fruits and vegetables and get 60 minutes of physical activity every day. The program provides information through six channels, including schools, community youth organizations, farmers' markets, supermarkets, food services/restaurants, and the media. Contact the Campaign Coordinator: Michael Gieck; 619.681.0659 top
	Latino Campaign (link provides more information) The Latino Campaign targets Food Stamp eligible Latino adults with school-aged children by delivering culturally appropriate nutrition education messages through farmers’/flea markets, supermarkets and neighborhood grocery stores, health service providers, community-based organizations, community events and festivals. Contact the Campaign Coordinator: Karemi Alvarez; 619.681.0684 top
	African American Campaign (link provides more information) By providing culturally appropriate material through faith-based community projects, the media, grocery stores, and community festivals, the African American Campaign empowers Food Stamp eligible African American adult women and their families to consume the recommended levels of fruits and vegetables and be physically active every day. Contact the Campaign Coordinator: Elder Morris Woods; 760.433.5886 top
	Worksite Wellness Program (link provides more information) The Worksite Program empowers Food Stamp eligible workers to consume the recommended amount of fruits and vegetables and enjoy physical activity every day by working with employers to improve access to healthy foods and physical activity at workplaces, foster supportive work environments that encourage healthy lifestyle choices; and establish public policies that bolster health promotion efforts at worksites. Contact the Project Director: Blanca Melendrez; 619.955.1041 top
	Retail Program (link provides more information) The Program promotes the purchase and consumption of fruits and vegetables in supermarkets, small chain grocery stores, and small neighborhood stores located in Food Stamp eligible communities. Through the Program, eligible stores can obtain free merchandising materials, such as point-of-sale signs, recipe cards, seasonal produce charts, serving size posters, and food demonstrations. Contact the Retail Coordinator: Kelly Healy; 619.681.0640 top
	Physical Activity Integration (link provides more information) The Network for a Healthy California serves as a resource in the region regarding appropriate physical activity strategies and how to incorporate these strategies into nutrition education for our target audience. Through coordination and linking the appropriate people together, the goal of physical activity incorporation into all nutrition education can be achieved. Contact the Physical Activity Coordinator: Larissa Johnson; 619.681.0676 top